Vision and Mission

At Sports Cards Direct we aren’t just a retailer. We share the same passion as all our customers and believe in the power of community and thrill of discovery.

We strive ourselves to believe that customer satisfaction isn’t just a transaction, it’s an experience. Personalised service and meaningful connections with our customers is our priority. Our goal is to ensure every experience with us is enjoyable and fulfilling, reflecting our dedication to putting the customer first.

Our passion is to help the spirit of learning and extend beyond card collecting to the vibrant world of TCG play events. During the hosting of events we share our expertise and help contribute towards a community where trading card collectors and enthusiasts of all ages can learn, compete and connect with each other.

From teaching the next generation the intricacies of gameplay to orchestrating thrilling tournaments, we're dedicated to cultivating a love for TCG that transcends generations.

How it all started

Our journey began with owner of Sports Cards Direct Sam Catherall. It started with collecting Pokémon cards, where the thrill of discovery and the allure of rarity captivated his attention.

In 2016, Sam ventured into the world of Sports Cards and began exploring collections such as Panini Euros, and Topps Premier Gold. 

By 2018, Sam took the leap into the digital age of collecting and started to participate in online breaks and connected with fellow enthusiasts from around the world.

Taking inspiration from industry leader Gary Vaynercuk, Sam took a deeper understanding of the impact of collecting beyond its surface value. It was from here in 2019, where Sports Cards Direct was created. Solidifying commitment to the evolving landscape of the hobby.